Event Photo Coverage

Client: Pepsi Co

Event: Super Bowl LVIII, Las Vegas.

Tico Mendoza Studios captured the electrifying atmosphere of Super Bowl LVIII in Las Vegas, delivering stunning photo coverage for Doritos, Cheetos, and Pepsi. Their lens focused on highlighting the brands' presence and engagement with fans. Tico Mendoza Studios effectively documented the brands' activations and the overall Super Bowl experience.

Woman in orange skirt and man in orange blazer jumping with joy with chester cheetos chetah. In front of orange floral Cheetos chapel.
Bride in orange dress and groom in hoodie at a flower-decorated entrance with a stained glass lion window. Wedding ceremony setting with chairs and greenery. Holographic Chester Cheetah at Cheetos chapel.
Man and woman in orange outfits smiling at the camera in a red room. Cheetos chapel Super Bowl
Classic red Rolls Royce with "Flamin' Hot" logo parked on a cobblestone street at night. Neon lights. Bare tree in foreground.
Outdoor play area at night with "Doritos Dinamita"signage, two men fighting with giant sticks at Vegas Super Bowl, cityscape backdrop.
close up bag of Doritos dinamita sticks with blurred happy people in the foreground
man women screaming of joy looking at camera with helmets holding fight soft ticks doritos dianmita activation super bowl LVIII
man fighting green stick at green foam cubes middle of vegas street at super bowl doritos dinamita activation
massive slot machine vegas chip strip super bowl
Snackpot game on the Chip Strip with massive slot machine, and a man cheering with crowd around during Super Bowl in Vegas
couple showing fist with cheetos chester super bowl ring
close up of diamond golden ring with chester cheetos face at the super bowl vegas
low angle photo of couple taking a selfie in front of yellow decorated wall with balls and helmets during Super Bowl LVII in vegas
red toyota pick up truck with shiny lights parked at chip strip vegas super bowl activation
truck full of Doritos and Tostitos at Super Bowl LVIII. Women giving away free samples to two man.
wide close up of multiple bags of Tostitos salsa verde and Doritos, in front of Super Bowl LVIII sign.
low angle photo of dj smiling playing turntable in front of chip strip Doritos Cheetos sign
happy couple playing arcade game in blue room
Low-angle close-up of hands pouring a starry soda can into a small white plastic cup with the Pepsi logo.
columns and walls covered in pepsi super bowl design in a food court
Woman in a black Pepsi sweatshirt holding a smartphone and making a peace sign in front of a glass wall with colorful neon signs.
Restaurant interior with blue lighting, a neon sign featuring "SIP, Savor, Score!", a football, and a Pepsi can, people eating at the tables
Side view of a man in a black Pepsi sweatshirt holding pepsi gift, interacting with a woman in a blue shirt at a pepsi activation
Side view of two women, one holding a Pepsi cup and wearing big glasses, at a diner table with neon lights and a Pepsi sign.

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